Shah Rukh Khan’s unconventional promotion of his film Jawan is generating anticipation and excitement. The decision to release teasers and songs before the trailer launch, as well as engaging with fans through social media, has been effective. The trailer’s unveiling just a day before the film’s release is unprecedented. Trade analysts predict that Jawan will break opening day records and earn around Rs 125 crore globally. While releasing the trailer closer to the release date may have pros and cons, the film’s content and Shah Rukh Khan’s star power are expected to drive strong advances.