Tuesday, December 24, 2024

Baba Ramdev’s atta noodles await FSSAI nod before hitting stores

Sunday, September 6, 2015, 4:08
This news item was posted in Business category and has 0 Comments so far.

NEW DELHI: As Nestle’s Maggi noodles remain off the shelves following a countrywide ban, Ramdev-owned Patanjali group wants to make the most of the void in the market by launching noodles from its own stable. Patanjali says its Atta noodles is likely to be available in stores in the next 1-2 months after the product is approved by the country’s food regulator. Sources said that the group had submitted its case to the Food Safety and Standards Authority of India (FSSAI) in June and no product approval has been granted as yet. Yoga guru Ramdev’s spokesperson S K Tijarawalathe said that the noodles prepared by Patanjali group are undergoing testing. On media reports of Baba Ramdev having launched the noodles on Thursday, he said, “It has not been launched formally. We are not putting the product on shelves immediately. The product is going through internal testing. Swamiji has said that the product will be safe and there will be no added MSG. We will comply with the norms on lead.” Sources said that the noodles cannot be sold until it has got approval from FSSAI since it’s a non-standard product. But obtaining the approval is could take more time, as the food safety regulator has done away with process of product approvals following a recent Supreme Court order. It will reintroduce the procedure through regulations. FSSAI is busy streamlining the product approval process and is expected to come up with new regulations in six months.      

You can leave a response, or trackback from your own site.

Leave a Reply