KOLKATA: Steel Authority of India Ltd (SAIL) held a review of the company’s strategic sales initiatives for 2017-18 on Thursday in a bid to improve performance and boost the company’s profitability by focusing on greater synergy between its units. The meeting, held at SAIL’s Marketing headquarters was chaired by SAIL chairman P K Singh. It discussed plans charted out by the company’s Marketing team and was also attended by Director (Commercial) Ms. Soma Mondal, Director (Technical) Shri Raman and CEOs of SAIL’s integrated steel plants. Singh set the ball rolling for an improved performance during the current financial year (2017-18) by saying that significantly higher targets for the current year could be fulfilled with effective strategic plans. He also examined in detail the marketing plans of each product category and provided guidelines for ensuring seamless supply of SAIL steel both in the domestic and international markets. A number of new initiatives were taken on board by the Marketing team through the Chairman’s interventions. “We can achieve our targets through greater synergy amongst various units of the organization,” Singh added. He also congratulated the marketing team and the plants for achieving best-ever production and sales in SAIL’s history, with 12% growth in saleable steel production and 8% rise in sales to over 13 million tonnes during 2016-17. Eariler, Mondal spoke about the challenging market conditions being faced by steel companies, and said the Marketing team would make every effort to boost the company’s profitability through complete customer satisfaction. Raman on his part assured that the Plants would put their best foot forward to produce as per the Marketing team’s plan.